AFL Legend Billy Brownless partners with Hearing Australia, urging Australians to prioritise hearing checks this World Hearing Day

Australians living with unmanaged hearing loss have found the last two years of the pandemic more challenging but easy hearing testing and modern management can help them get back on track.

3 MARCH 2022: This World Hearing Day, Billy Brownless, AFL legend and media personality has partnered with Hearing Australia to encourage older Australians to stop delaying hearing checks and start to enjoy life again through the gift of sound.

New findings from Hearing Australia’s ‘Hearing Road Test’ survey of Australians, found older Australians have become more aware of changes and symptoms of hearing loss during the last 12 – 24 months of the pandemic. Despite this, only one in four (23 per cent) of respondents have had their hearing checked in the last 12 months and (25 per cent) don’t recall having ever received a hearing test.

“Although we are now looking after ourselves more, I admit that I’m still guilty for not keeping up to date with all the health checks that I need. We don’t always think about getting our hearing tested and some of us don’t know how to or where to start. As I’ve gotten older, I realise that hearing has been a key to my success, during my time on the field and now in the studio recording. That’s why this World Hearing Day, I’m telling all older Australians that I’ve had my hearing tested and that it’s easier than ever, with online tests, try before you buy hearing aids and tele-health,” says Billy Brownless.

“At Hearing Australia, we know managing your hearing can improve quality of life and we promise to make hearing easy. We know that choosing a hearing aid is a personal decision and not something you can do on the spot. To help find the right solution, Australians are now able to ‘try before you buy’ on any of our hearing devices for 14 days**. This means you can take your device home and test drive it in your everyday life to see how it performs, when you are catching up with loved ones, going shopping or watching TV,” says Marc Vandenberg, Audiologist at Hearing Australia. 

Following the switch to online during the pandemic, the survey found older Australians now prioritise ease and convenience over more traditional ways to access goods and services and these evolving behaviours have been reflected in their health decisions too. The survey found the majority (70 per cent) of respondents now choose services closer to home, while one in three (33 per cent) who now prefer virtual appointments rather than going to a clinic.

The majority (78 per cent) of older Australians agreed that they would be more inclined to seek help for their hearing if they knew they could trial their hearings aids at home before they made a purchase. However, almost all (85 per cent) respondents didn’t know that this was possible. The lack of knowledge around modern hearing testing has created unnecessary barriers that prevent older Australians from seeking help.

“At Hearing Australia, we understand that hearing loss is unique to each person and that there is not a one size fits all approach. With 170 hearing centres nationally, we have teams of clinicians who promise to make it easy for you to find the right solution to help all Australians to continue to lead full lives”, says Kim Terrell, Managing Director of Hearing Australia.

This World Hearing Day, it’s time to manage your hearing your way. Test drive your hearing aids today to find your fit. For more information and to book a hearing test call Hearing Australia on 134 HEAR or visit hearing.com.au.

*Subject to eligibility criteria under the Australian Government Hearing Services Program.
** ”Try before you buy” requires you to complete a hearing assessment (which may incur a fee) before fitting, and is subject to Hearing Australia’s "Try before you buy" conditions. Conditions apply under the Australian Government Hearing Services Program.

The ‘Hearing Road Test’ consumer survey was conducted by Pureprofile on behalf of Hearing Australia. The total sample size was 2000 adults aged 50+ years in Australia. Fieldwork was undertaken between 18 February to 22 February 2022 via an online survey. Date of preparation: February 2022.

ENDS

About Hearing Australia
Here for all Australians. Hearing Australia has been caring for Australians for 75 years, helping thousands of children, adults, pensioners and veterans connect with their loved ones every week. Now, more than ever, good hearing is important to keep in touch with your loved ones and stay connected to the world around you. With more than 400 audiologists, we offer services through tele-services, online, in home and in centre, across 160 centres Australia-wide. Our goal is to keep you connected to the people and life you love. No matter your age, no matter your hearing need – we’re here to help you celebrate sound.

About the ‘Hearing Road Test’ campaign
As part of Hearing Australia’s ongoing commitment to promote healthy hearing, the ‘Hearing Road Test’ campaign aims to provide a timely reminder to Australians to get their hearing loss managed and live their life the fullest following a disrupted 12 – 24 months. While hearing loss affects 1 in 6 Australians, experts acknowledge that people who have lived with unmanaged hearing loss during the pandemic have been disproportionately impacted.
 
Hearing Australia has partnered with Billy Brownless to urge Australians to get their delayed hearing checks sorted to help Australians enjoy life again through the gift of sound.
                                                           
About the Consumer Survey
The ‘Hearing Road Test’ consumer survey was conducted by Pureprofile on behalf of Hearing Australia. The total sample size was 2000 adults aged 50+ years in Australia. Fieldwork was undertaken between 18 February to 22 February 2022 via an online survey. Date of preparation: February 2022.

Media contacts
Melissa Quinon
WE Communications
mquinon@we-worldwide.com

Liz Hebditch
WE Communications
lhebditch@we-worldwide.com
 
Jessica Swarbrick
Hearing Australia
Jessica.swarbrick@hearing.com.au