Give your kids HAPEE ears today
Today, Hearing Australia is launching a campaign to improve the ear and hearing health of young Aboriginal and Torres Strait Islander children.
Ear disease and hearing loss affects around one in three Aboriginal and Torres Strait Islander kids and can have a major impact on their development and engagement with their family and community+.
The campaign will raise the awareness of parents and care givers of the importance of getting their children’s ears and hearing checked regularly, and that they can do this through Hearing Australia’s national Hearing Assessment Program - Early Ears (HAPEE).
HAPEE is now operational in over 240 locations throughout Australia and funded by a $30 million investment by the Australian Government to reduce the long-term effects of ear disease in Aboriginal and Torres Strait Islander children.
A television advertisement kicks off the campaign and radio and out-of-home advertising will be rolling out over the coming weeks.
The campaign highlights the message that early detection and treatment are the keys to avoiding preventable hearing loss and its impact on children’s speech, language and development.
The television and radio advertisements feature singer, composer, Play School presenter, and HAPEE spokesperson, Emma Donovan, reminding parents, carers and health professionals to get Aboriginal and Torres Strait Islander kids’ ears checked early and often.
“Poor hearing can make it hard for kids to listen, learn and talk to others,” said Emma.
“Hearing Australia’s HAPEE program offers free*, safe and simple hearing checks for kids under six who don’t yet go to school full time. It’s never too early to get your kids and bub’s hearing checked.”
Emma speaks from personal experience. Her daughter’s hearing loss was detected early, and she has received ongoing help and support through the HAPEE program.
“As a mum, looking after my bub’s hearing is really important. We need to get our kid's ears checked early and often.
“Good hearing makes such a difference to how kids interact with family, friends and community and to how they learn at school. They also need good hearing to learn about our 60,000-year-old history, our beautiful stories and our enduring culture and connection to country,” says Emma.
Hearing Australia’s Managing Director, Mr Kim Terrell, says that the organisation is dedicated to improving the hearing health of all Australians and preventing avoidable hearing loss in the community.
“Our HAPEE team is here to help parents and carers make sure their children have healthy hearing and don’t have to deal with avoidable hearing loss.
“With the support of Aboriginal and Torres Strait Islander health services across Australia, we’ve helped over 8,000 First Nations children aged 0-6 over the past 12 months. This is in addition to the services we provide to some 10,000 Aboriginal and Torres Strait Islander adults each year.
“Together, we’re making progress in helping more children to listen, learn and talk,” adds Kim.
Hearing Australia is improving access to hearing services by encouraging and providing tele-health consultations to all communities across Australia in place of face-to-face assessments during the COVID-19 lockdowns in affected areas.
Make a difference to your child’s future, call Hearing Australia on 134 432 to book your free* in person or tele-health appointment today.
Help us prevent hearing loss in the community and share the campaign on your socials or webpage. HAPEE Ears Video.
For further information visit Hearing.com.au or contact the HAPEE team at: HAPEE@hearing.com.au
*The Hearing Assessment Program is an initiative of the Commonwealth Department of Health. Aboriginal and Torres Strait Islander children not yet attending full-time school are eligible to be seen. All services provided under this program are free of charge. A hearing check includes a number of age-appropriate tests of hearing and middle ear function.
+Health, A.G.D. of (2019). Roadmap for Hearing Health - Hearing Health Sector Committee. [online] www1.health.gov.au. [Accessed Sep. 2020].
About Hearing Australia
For over 70 years, Hearing Australia has been helping Australians rediscover the joy of sound. Its purpose is to provide world leading research and hearing services for the wellbeing of all Australians. Hearing Australia operates in 171 permanent hearing centres as well as visiting sites across Australia, and is the largest provider of hearing services under the Australian Government’s Hearing Services Program (HSP) for eligible persons including children, young adults up to 26, adults with complex communication needs, Aboriginal and Torres Strait Islander people, pensioners and veterans. Hearing Australia also provides services for a fee to people who do not meet the HSP eligibility criteria.