The National Acoustic Laboratories partners with WS Audiology to overcome barriers to better hearing

The National Acoustic Laboratories (NAL), the research division of Hearing Australia, is pleased to announce a new collaboration with WS Audiology to conduct research to improve the hearing health of Australians living with hearing loss.
This initiative builds on the ongoing collaboration the organisations have developed over a number of years.
Mr Kim Terrell, Managing Director of Hearing Australia, said it has been estimated that people spend around nine years on average before seeking help for hearing difficulties1. By conducting research with WS Audiology, NAL hopes to gain insights into the barriers that exist for people with hearing loss and what information and help they need to take action earlier.
“With this knowledge, we can understand how to make it easier for people to access hearing care and services and develop hearing solutions that best meet their needs. Giving more people the opportunity to experience the joy of sound and stay connected to their loved ones and communities,” said Mr Terrell.
Hearing healthcare continues to evolve with advancements in technology leading to many new hearing device innovations. NAL is leading research into the benefits that these new technologies bring to people with hearing loss.
Dr Brent Edwards, Director of NAL, said that people are faced with more choices than ever when seeking to improve their hearing health.
Through this research collaboration, NAL will work closely with WS Audiology to investigate the knowledge and attitudes that Australians have about hearing solutions and factors that impact their decisions to use a hearing device.
“NAL has been conducting research into direct-to-consumer and self-fitting hearing aids, which is something that is already having an impact internationally. Doing research with WS Audiology will help us to expand our work in this area and continue to investigate associated outcomes of over the counter hearing devices compared to traditional hearing aids that are fitted by an audiologist,” said Dr Edwards.
James Benston, Managing Director of WS Audiology ANZ said “WS Audiology is extremely excited to start this new joint research initiative. Both parties are passionate about bringing wonderful sound to as many Australians as possible. These research projects help us understand how to achieve this at a greater level than we do today.”

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1. Simpson, A. N., Matthews, L.J., Cassarly, C., Dubno, J.R. (2019). Time from hearing aid candidacy to hearing aid adoption: A longitudinal cohort study. Ear and Hearing, 40(3), 468-76.
About Hearing Australia
Hearing Australia has been caring for Australians for 75 years, helping thousands of children, adults, Aboriginal and Torres Strait Islanders peoples, pensioners and veterans stay connected with their families and communities every week. Now, more than ever, good hearing is important to keep in touch with loved ones and stay connected to the world around you. With more than 450 audiologists, we offer services through tele-services, online, in home and in centre across over 480 locations Australia-wide. Our goal is to keep you connected to the people and life you love. No matter your age, no matter your hearing need, we make hearing easy for everyone.

About the National Acoustic Laboratories
The National Acoustic Laboratories (NAL) provides world-leading hearing research and evidence-based innovation to improve hearing health and transform the lives of people with hearing difficulties. We collaborate with organisations around the world to innovate on novel solutions to hearing health services and technology, conduct sophisticated validation trials on treatment benefit, and provide insight into the needs of people with hearing loss and clinicians who treat them. Our research findings are published in leading peer-reviewed journals and our solutions are used worldwide. NAL is the research division of Hearing Australia.

About WS Audiology
Formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. With truly differentiated brands like Widex, Signia, Rexton, Audio Service and Vibe, and with diverse assets across wholesale, retail, online, managed care and diagnostic solutions, we are active in over 125 markets. WS Audiology employs almost 12,000 people and is privately owned by the Tøpholm and Westermann families, as well as funds under the management of EQT. As a global leader, our ambition is to unlock human potential by making wonderful sound part of everyone’s life.
Media contacts:

Llewellyn Communications
Lisa Llewellyn
0419 401 362

Hearing Australia
Melanie Berenger
0414 607 581
WS Audiology
Gert van Santen
Corporate Communications WSA
Phone: +45 22 71 18 64